Launchgen is a program that offers high school age students the resources and support they need to become America’s next generation of entrepreneurs.
The first step in that process is to provide schools with the resources they need to offer students a business competition program. Getting business-oriented students involved in hands-on operations in real business situations is a proven way of teaching fundamentals of commerce. The Launchgen program challenges students to think like entrepreneurs, and the knowledge and confidence they get through their participation can launch them into their futures.
Launchgen is about celebrating students who think about business in much the same way star athletes are celebrated. They provide schools with the personal support and the resources they need to host the competition, that will reward them as the innovators and risk-takers that they may well be destined to become.
Participants in the Launchgen competition are taught to identify a need or a want, which is one of the simplest and most practical ways for them to come up with a business idea. By doing so, they are encouraged to think of a solution to that need or want, and then find a way to make it profitable. A tried-and-true method for young entrepreneurs to begin is by considering their own passions and abilities, and then finding a way to leverage them for a profit. Launchgen helps them develop the tools to do so.
Caroline McCaul is a graduate of Westlake High School in Austin, Texas, who is expecting to enter the University of Texas. She participated in Launchgen in the Spring of 2015 to develop her own business start-up.